Claims and Logo Use Guidelines

These guidelines have been designed to help our members use the ResponsibleSteel International Standard both properly and responsibly. The guidelines cover all aspects of our logo and membership, certified site and certified steel marks, as well as providing instruction and usage examples for member websites, paperwork, site signage and photography.

ResponsibleSteel has a clear responsibility to control all relevant ResponsibleSteel related claims to ensure they are both credible and accurate. Due to the diversity of industries and supply chain activities involved in the steel value chain, this guide provides both principles and practical examples of how ResponsibleSteel members may make claims. It is in the interests of all ResponsibleSteel members and supporting organisations to follow the rules regarding ResponsibleSteel related claims, and thus support the programme’s ongoing integrity and value.

ResponsibleSteel members pay an annual membership fee to support the ResponsibleSteel work programme. No additional usage or licensing fee currently applies for any legitimate use of the ResponsibleSteel logo or associated claims. The ResponsibleSteel Board reserves the right to review and amend fee structures from time to time.

Our logo

Our logo is the most important and recognisable element of our brand. Its consistent and considered application is the cornerstone of a strong visual identity. Our name and brand name, when written should always be shown as ResponsibleSteel.

Our marks

These identify what we stand for as an organisation, and are awarded to those with the courage and foresight to implement the right international standards for a brighter future for the steel industry, and the world.

The marks are made available to ResponsibleSteel Business Members, Civil Society Members and Associate Members to highlight their status as supporters of the ResponsibleSteel programme. However, there are clear guidelines concerning  their usage as well as the associated claims which must be followed.

There are 5 available marks to members, which are outlined in this section:

• Member mark For members of the ResponsibleSteel programme.
• Associate mark For associate members of the ResponsibleSteel programme.
• Core Certified Site mark For members who have steelmaking and other  sites which are certified.
• Certified Site mark with Progress Levels For certified sites that have achieved at least level 1 of decarbonisation and responsible materials sourcing requirements.
• Certified Steel mark with Progress Levels For certified steelmaking sites that have achieved at least level 1 for both decarbonisation and responsible materials sourcing requirements, and wishing to identify the steel product produced from a site as a ResponsibleSteel certified steel product.

Please note: The Certified Site marks are for use by members who have had their sites certified, and should not be used on any steel products produced from certified sites. The Certified Steel mark may be used by members who have had their sites certified, and have reached at least Progress Level 1 in both decarbonisation and material sourcing.